Top Rated Articles

Wedding Invitations Don'ts

By Sarrah Beaumont | 5 Rating | Published 2009-07-21 18:24:23

Much is already written regarding weddin...
Read more..

Car Bodywork Paint Repair Restoration Techniques - Spray Painting

By Mario Goldstein | 5 Rating | Published 2009-07-22 21:11:32

When buying a car one of the biggest cho...
Read more..

How Do I Make My Home Insurance Company Hurry Up?

By Anthony Peck | 5 Rating | Published 2009-08-07 05:45:36

Is there anything more frustrating that ...
Read more..

Do You Really Need Car Insurance

By Warren Fets | 5 Rating | Published 2009-08-21 03:45:27

There are many advantages to having car ...
Read more..

So What Do You Really Know About Fashion?

By Benedict Smythe | 5 Rating | Published 2009-08-24 15:48:39

Fashion is extremely seductive, slightly...
Read more..

An Ultimate Guideline to Thrive Your Social Media Marketing in China By Damon Za

  in Marketing | Published 2019-08-22 01:45:44 | 27 Reads | Unrated

Summary

Continue reading the article to explore four top tips from experts to make your social media marketing in China a hit.

Full Content

It’s tempting that the core concept of social media marketing in China is not too much different from the west even though its digital landscape is much dissimilar. So, before beginning your marketing voyage, it’s vital for you to locate a professional social media marketing group specializing in China that can formulate the right marketing strategies suiting to your product/ services, target audience, and marketing budget to help you reach your SMM goal. Key points you to consider in the drive.


SMM Alternatives


With the banning of Facebook, In

stagram, or Twitter in China before initiating your SMM endeavor, research the possible social sites having a considerably large footprint in its digital market arena. The major two social platforms you’ll come across in China WeChat and Weibo are in the mainstream standing like pillars and connecting the nation. Keep in mind, similar to Baidu, without having a noteworthy presence in these two social sites, your business cannot get due recognition among the Chinese audience.


Consider Market Potential


While analyzing the market potential of social media sites, you need to consider the features and scopes of them that attract users and make them the potential for marketers. For example, WeChat is fitted with great features like sending text or voice messages, play games, videos, hiring a taxi, booking ticket and shopping and paying digitally through wallet and more. On the other hand, Weibo functioning like Twitter, a well-liked microblogging site enables you to send 140 characters per post where you can effectively upload videos, photos, and links making it more presentable.


For marketers, WeChat is designed with highly productive advertising options allowing you to post contents, text messages, and videos/audio and is capable to drive more and more users to your social site. Similarly, explore the advertising tools of Weibo to enjoy fast market success. Wechat has its 620 million user base while Weibo enjoys 570 million fans.


Access World’s Largest Mobile Nation


In recent times, consumers in China account for nearly 1.1 billion mobile subscribers making it 2½ times more enriched than the US. In fact, with the omnipresence of mobile devices, China has been recognized as the largest mobile nation in the world today. Most of the Chinese consumers love their smart devices to interact with various brands they like to procure or hire services to keep the right pace in their fast daily life.


According to 2016 market research data, a whopping 68% of digital shopping performed in China through mobile devices, which equates to $470.3 billion mobile-based sales. No denying, its mobile market potential is quite healthy with its fastest-growing rate of mobile users. Thereby, it is vital for you to get in touch with a digital marketing agency in China to produce a mobile-friendly Chinese site which is a fundamental precondition to make your social media marketing in China successful.


Understand Your Audience


Contrasting with the western social media users who could be treated as ‘readers’ Chinese audience performs completely different from the viewpoint that they are more potential to pass comments and share views on social sites. It’s found in a market survey that social site users in China are more likely to get through consumer engaging posts, review sites of customer experience, and respond to them. Thereby, consumer behavior is a notable factor which you can brilliantly utilize with productive digital marketing strategies and tools to promote your brand awareness through social media marketing in China.

 

Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in China. To know more, visit https://adstochina.westwin.com/who_we_are/index.shtml.

Comments

Login to comment

About the Author

About OpenArticle

openarticles.com is an article website dealing with the collection of quality articles on a number of subjects including entertainment, arts and science, medicine, career, classifieds, computers, technology, culture, education, entertainment, health, wellness, fitness, diet, writing, world affairs and many more. Read more...

Follow On

Contact: Contact OpenArticles