Author: Nicholas Jarder

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Boardwalk Auto Group – Automotive Marketing By Nicholas Jarder

  in Business | Published 2012-11-16 08:21:18 | 162 Reads | Unrated

Summary

In the contemporary world, vehicles are not a luxury; they’re a necessity For a person to increase his productivity, establish credibility & even to advance his career, a car is a necessary tool

Full Content

In the contemporary world, vehicles are not a luxury; they’re a necessity. For a person to increase his productivity, establish credibility & even to advance his career, a car is a necessary tool. Most vehicle buyers rely on info they gather from pros either in person or over the internet prior to venturing out and purchasing a car that’s most suitable for them.



The web offers an easy and quick source of info about all kinds of cars. With the amount of info readily accessible by consumers, it’s more essential than ever for auto dealership compan
ies implement a marketing tactic that attracts internet surfing buyers to their sites whilst employing techniques that aid in overcoming the competition.



The internet has evened out the playing field & allows even the smallest corporation to sustain a ‘large’ presence online whilst going head-to-head with a few of the biggest car corporations in the world. A visible, well-thought out internet presence is crucial to a small company’s success and would aid drive traffic to its site. Offering pertinent info and valuable action-oriented key words and/or phrases could permit companies to attract and secure potential buyers over their competition. A very good example of a professionally done website for an auto dealer is the Boardwalk Auto Group site managed by Vice President of Marketing and Sales, Brian Ongaro.



There are several visual aids that dealership companies could use on their sites to improve traffic and keep consumers on their website for extended periods of time. Header graphics, digital banners and interesting photos of brands such as Maserati, Ferrari, Porsche and Lamborghini that tell tales serve to set off interest in one’s site over his competition. Keeping an updated picture album of one’s new and pre-owned vehicle inventory with as many specifications as possible, readily accessible on his website also aids his clients in making decisions more speedily and would eventually result in increases in revenue and sales.



If one hasn’t already, a dealer ought to offer a space on its site wherein customers could simply ask about a car, discover about what their trade may be worth and arrange an appointment for them to be able to check the dealership and further evaluate an automobile. If a client could do something instantly and easily on one’s site without needing to pick up the phone and call, he is more likely to take action and one would see more clients as a result.



Starting a blog site is one more effective means to drive consumers to one’s site. If one submits articles that he wrote to known article directories and free sites, this would serve to disseminate the news regarding his site’s existence and would improve web traffic. It’s essential to put two to three keywords in every article. This would serve to maximize search engine searches, which would rank one near or at the top of the numerous search engine websites based upon the key words or phrases one has chosen.

To discover more about automotive marketing strategies from Brian Ongaro visit http://www.scribd.com/brianongaro.

To discover more about automotive marketing strategies from Brian Ongaro visit http://www.scribd.com/brianongaro.

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