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Delivering Content through Video Magazines By vamshi krishna

  in Business | Published 2018-12-19 12:45:21 | 103 Reads | Unrated


The global print media market was valued at around $398 billion in 2017. North America was the largest region in the print media market in 2017, accounting for close to 38% of the total market.

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The global Print Media Market, a part of the media industry, declined at a compound annual growth rate (CAGR) of around -0.3% during the historic period. The media industry showed a drastic decline. The decline is mainly due to the due to growing internet usage, was a restraint on the print media industry during the period 2012-16. Many students in developed and developing countries were illegally downloading e-books.

In the forecast period, the global print media market size is expected to be over $400 billion by 2021, growing at a CAGR of nearly 1.2%. Online paywall is expected t

o drive the shrinking news media market in the future as publishers shift from print to digital in monetizing news content. A paywall model adopted by over 50% of the newspapers in the USA, prevents free access to content and involves readers paying for online bundles - much as they used to pay for print. Furthermore, rising population, increase in dispensable income, and increasing per capita incomes are expected to drive the global print media market in the future. 

Find TBRC’s report on the Print Media Market:

Video magazines are a series of online videos that follow the print magazine format. Consumers spend double the amount of time watching video content online, either on desktop or a mobile device, than they do in reading text online. Research firm Forrester calculated that one minute of video is equal to 1.8 million words. Studies have also shown that video advertising generates four times the leads of non-video advertising. Companies like Meredith, Condé Nast, Hearst et al have created video production units.

Major companies in the print media market, offering video technology include News Corp., Pearson PLC, Bertelsmann, Axel Springer, Gannett Company Inc.

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