Author: Nicholas Jarder

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Haven of Customer Coupons: Traditional Versus Modern Sources By Nicholas Jarder

  in Business | Published 2012-08-17 09:05:29 | 106 Reads | Unrated


The Internet is a haven of coupons Online sources are powered by the promotional motives of small to large scale businesses

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The Internet is a haven of coupons. Online sources are powered by the promotional motives of small to large scale businesses. Any person from anywhere can take advantage of various types of discounts from different companies and distributors. Some can be used for consumer products such as clothes, shoes, accessories, toys, while some can be utilized when acquiring services for car repairs, beauty therapy, home renovations, hotel accommodations, etc.

There are many sources from which these deals can be acquired. These include digital providers like blog sites, discount- providing
web pages, sites of product providers, affiliate sites of companies, mobile-based deals, e-clubs, e-mail spams, and e-subscriptions. There are also those disseminated through printed materials such as newspapers, magazines, booklets, membership cards, flyers, brochures, and product boxes.

With these varying choices, customers can select which one offers them greater convenience. To help consumers more in determining which is right for them, below are comparison between digital sources and traditional distributors.

What’s amazing with online sources is their accessibility. Buyers will just sit down in front of their computers and search for updated deals. After that, these discounts can immediately be applied when purchasing online. Moreover, digital providers have competitive method of sharing information. This means that websites are designed in user-friendly layout. These do not require complex application processes or strict customer screenings. Most of the time, commonly distributed coupons can be obtained in websites, while exclusive offers are for e-club members. One of the benefits of virtual distribution is that companies can monitor the number of people downloading and using online discounts.

On the other hand, traditional ways of disseminating discount deals are more personal. Interested consumers can inquire on the spot about offers and their limitations. In personal circulations, customers can easily assess if representatives are reliable or not. Also, people can make inspections and will no longer need to provide private information such as name, e-mail address, birthday, etc.

Coupons are becoming popular nowadays because of the privileges these give to consumers. In return, people will not lose anything other than sharing details about themselves. There may be people who have cheating motives, but with proper guidelines buyers can avoid these tricks.

In utilizing discount forms, purchasers must remember three Ws: what, when and where. The ‘what’ refers if the deal is for rebate, free delivery, freebies, buy-take item, price reduction, etc. The first W allows customers to identify the use of such offer. They will know if they need to make purchases first before getting particular deals. On the other hand, the ‘when’ describes the period of validity. This is important factor to ensure that deals will be helpful for customers. This answers the questions, ‘When will the offer start?’ and ‘When will it end?’ The ‘where’ refers to locations where these deals can be used. This W does not only describe specific locations. It also answers the following: ‘Is it limited with online purchasing?’; ‘Is it for participating local shops?’; ‘Is it honored for both online and branch buying?’


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