Author: Nicholas Jarder

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Impact of Manufacturers Coupons in the Commercial Market By Nicholas Jarder

  in Business | Published 2012-08-11 17:54:41 | 169 Reads | Unrated


A practical way to save money on your groceries is to take advantage of manufacturers coupons These coupons are intended to make consumers buy more of a particular brand of product for a lesser price

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A practical way to save money on your groceries is to take advantage of manufacturers coupons. These coupons are intended to make consumers buy more of a particular brand of product for a lesser price. This is also a marketing technique where in manufacturers get buyers to take notice of their products and buy them.

When there is a new product, manufacturers would do a promotional campaign to introduce the new product into the market and one way of doing that is by giving out special discounts to anyone who buys the new product. This scheme both provides benefits to the buyer, th
e store or distributor of the product and the manufacturer. The buyer is able to save some money because instead of the full price of the product, he only gets to pay the discount price with the use of the coupon.

On the other hand, both the store and the manufacturer will gain more sales. For newly launched products, manufacturers are investing on the idea that coupons deliver attention to their products and instil product and brand recall on customers. This is at the premise that customers are likely to buy more at products which allow savings on their part through price discounts.

In some instances, manufacturers coupons are offered as a reward for customers’ loyalty. A grocery store may print out its own coupons to be given away to customers who have been loyal in buying their commodities in that store. For manufacturers, issuing discount coupons may also serve as a reward to loyal users of their brands.

Expiration dates of coupons may vary from one issuer to another and also depending on the products being applied with the coupon. For coupons issued for the promotional marketing of a new product, the expiry date usually comes in a week or a month or until deemed enough by the manufacturer that the product’s identity has taken hold strong enough in the commercial market. Other coupons that do not have expiration dates are very common in popular brands.

Manufacturers coupons are being snatched by the minute by every consumer who is hoping to save a few dollars out from their purchases. Knowing where to get them will put you in a better position in getting those coupons first before the others do. The following are places where you can find manufacturers coupons.

• Look at product boxes. Coupons are sometimes printed on boxes or placed inside.

• Check the paper. The most common place where you can find coupons is in newspapers and magazines. Advertising in these papers is not something new for manufacturers and stores promoting specials. People have been saving clippings of discount coupons for use in their purchases. Cut out discount ads and present it to the cashier to reduce the cost of your items.

• Search the internet for coupons. The internet is a reservoir of coupons. One of the most reputable sites to check for coupons is in the manufacturer’s website.

Manufacturers coupons are indeed useful to both consumers and manufacturers or product distributors.


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