Author: Nicholas Jarder

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Retargeting Campaigns – Hook Them Through Familiarity By Nicholas Jarder

  in Internet | Published 2012-08-13 06:33:40 | 108 Reads | Unrated

Summary

Technology moves fast, and sometimes it seems like the marketing world moves faster than the technology that hosts it With the online world continually cycling through changes, it can be hard to hang on to clients, create new leads, and market to savvy Internet consumers

Full Content

Technology moves fast, and sometimes it seems like the marketing world moves faster than the technology that hosts it. With the online world continually cycling through changes, it can be hard to hang on to clients, create new leads, and market to savvy Internet consumers. In fact, the traditional routes that most people go through to get new customers has been complicated by the fact that users are starting to get ad blindness. Due in large part to the fact that people are watching the same internet day in and day out, and ad changes don’t’ seem to have the same potency they once had, end
users are ignoring call to actions and simply walking away, never to come back. It’s possible get them back, but it takes a little bit of savvy and working on retargeting campaigns.

Retargeting campaigns can end up being a marketing analysts best friend. The best way to explain the process is to speak about how it works. Consider the following:

You are a small business owner and you have a website that you want people to visit. Beginning with SEO, you start to gain a foothold in the market generating some traffic and even a few leads here and there. Upon checking your traffic, you notice that there’s an exponential growth in traffic, but not necessarily a growth in sales. This means that people are looking at the site and leaving, then not returning later to purchase. This can really cripple an online business, which is why it’s important to focus on new ways to hook clients back into whatever you’re promoting. To do so, you’ll need to enter the fray of retargeting campaigns.

The way these campaigns work is simple. Once a person leaves your site, they move on and along ad networks can be your ad. If they see your ad, and are interested they will click on it and then be taken to your site, for a second shot at conversions. If you can’t snare them the first time, perhaps the second time will help you fare better, and if that doesn’t work and they leave, your ad might hit them again, and familiarity is the key to internet business.

When looking at the major players in ecommerce and web design, it’s interesting to see that the best in the industry are utilizing retargeting campaigns to redirect people to their websites. For those that are skeptical, consider that the majority of online shoppers only visit sites that they are familiar with. Familiarity comes with going to a location several times, and that’s what this can do, simply be being marketing savvy.

It is possible to try and go other routes in terms of online web promotion. However, no other format can deliver ads up front, and then in a round about way on other sites within the same network. You can build an empire if you can get a loyal enough following, which is why this format of promotion is creating a lot of buzz within the home based business community.

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