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Social Media Marketing in China- Some Important Facts By Damon Za

  in Marriage | Published 2019-05-15 12:41:47 | 73 Reads | Unrated


Social media marketing is one of the most powerful digital marketing strategies with unique benefits. With more than billions of people using social media platforms every hour, the significance of social media marketing is sky rocketing.

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China has witnessed rapid economic expansion since the last many decades, which makes it one of the most lucrative business fields for international entrepreneurs. The consistent rise of social media users in China is another contributing factor to the growth of the economy. Business entrepreneurs use social media marketing tactics to tap into the Chinese markets.

However, unlike most of the western countries, China has its own social media platforms for its users. The Great Firewall of China presents a unique challenge to internet users. China has blocked the majority of p

ublic websites and social media platforms such as YouTube, Facebook, Snapchat, and Twitter. China has created several social media platforms, which imitate most of the popular international platforms such as Twitter and FaceBook.

In China, people spend a large amount of time on the internet, researching on products and services, which explain the reason why businesses need to have an in-depth knowledge about Chinese social media platforms to enhance their sales and profit. There are various social media platforms in China and some of the most popular among them include Wechat, QZone, Weibo, and Youku Tudou.

In today’s world of digital media, one of the best ways to stand out of the crowd is by projecting a brand through a well-reputed social media platform. There are different social media platforms in China, which new businesses can utilize to grow their businesses in China.

Different Social Media Platforms in China


This is one of the most popular messaging app, which includes online shopping, games, and various other financial services. Due to its versatility, this app is also termed as the “Super App.” It is a combination of various popular western apps such as Whatsapp, FaceBook, and Tinder. This social media app provides various types of accounts for individuals and businesses. You can find personal WeChat account for individuals and WeChat official accounts for businesses. These accounts provide an arena for communication between businesses and individuals. WeChat with over one billion active users is popularly known as the Chinese FaceBook as it is used only in China.


Weibo is another popular social media platform in China, which is a unique combination of Twitter and FaceBook. With more than 500 million users, this is among the most widely used social media marketing platforms in the country. Users can upload gifs, images, videos, and posts on this platform. Weibo is used for various reasons, which include sharing information through blogs. It also provides a platform where different brands can communicate with one another and sell their products.

Youku Tudou

One of the top video sharing apps in China, Youku Tudou is also known as Chinese YouTube. It is an effective tool for social media marketing in China. This video app is ideal for effectual marketing as it includes many types of paid advertisements. However, apart from these popular platforms, various other social media tools can be utilized to enhance business opportunities in China.


Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in China. To know more, visit


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