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What are the Top Benefits of Using Social Media Marketing? By Damon Za

  in Marketing | Published 2019-09-17 11:45:59 | 20 Reads | Unrated


Social media marketing is one of the finest platforms that has grown over the years from being a simple advertising tactic to the most powerful marketing tools. When utilized accurately, this marketing strategy can help businesses of all sizes to grow exponentially. Keep reading to know the amazing

benefits of using social media marketing for your business.

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Modern businesses now recognize the significance of social media marketing platform for the success of an online business. The term ‘social media advertising’ involves the use of several tools to help businesses create an online presence. Social media platforms are widely explored by most of the online businesses today due to its ever-increasing potential.

Benefits of Social Media Marketing

Enhance brand awareness

The unfathomable surge in the popularity of the internet has given rise to an assortment of social media platforms

such as Twitter, Instagram, YouTube, FaceBook, and LinkedIn. All these platforms are used in modern businesses to connect with millions of consumers all around the world. Social media platforms have become the best tool to create and improve brand awareness and reach out to potential customers, which was simply impossible in earlier days. Today businesses thrive on social media platforms as it helps to convert potential customers into buyers.

Higher search engine ranking

Social media pages help to increase traffic to your website when users search for products and services with keywords. With a social media listing, your business will rank high on search engine pages when a user searches for your product online. By utilizing the right keywords, your business will gain higher visibility and ranking on result pages. This will eventually drive more traffic to your website and improve sales.


Unlike other marketing and advertising tools, social media marketing in China is affordable which is why it is utilized effectively by most of the startup companies in the country. Ads on FaceBook and YouTube reach out to more customers than any other marketing tool and it is much more affordable than printing flyers or billboards. Compared to traditional marketing techniques, advertising on social media platforms is one of the best ways to reduce costs and grow your business in leaps and bounds.

Higher rate of conversion

Today more than 90% of the population use the internet and spend more than half of their time in a day browsing online. This is exactly why modern businesses need to enhance their online visibility to improve sales and revenue. The social media platform is an exceptional arena where millions of potential customers and users meet, talk and exchange information. Advertising on social media improves brand visibility and propels customers to visit your website in search of products and services. This creates leads, which might increase your chances of conversion. A well-defined and calculated social media marketing strategy can undoubtedly improve sales and revenue.

Most of the start-up businesses and medium enterprises choose social media marketing in China as it is one of the most effective and affordable platforms to enhance your business opportunity in the country.


Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in China. To know more, visit


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