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Why Invest in Baidu PPC? By Damon Za

  in Marketing | Published 2019-10-10 03:08:15 | 27 Reads | Unrated


Baidu PPC is a method of paid online advertising in which advertisers have to pay only when their ads are clicked. It is used to drive more traffic to the website.

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Many people who are new to the Baidu PPC don't have much knowledge about this form of online advertising. So, in this post, we will look at the five key advantages of Baidu PPC, which will help you learn about Baidu PPC.

1. Immediate exposure

Baidu PPC provides immediate exposure to the brand. When you advertise using Baidu PPC, your website gets ranked in the top results of SERP immediately. And Baidu covers 95% of the Chinese netizens and boasts of 5 billion searches per day. So there is instant exposure for your brand. No other online platforms can

provide you such massive exposure and have such penetration range into the Chinese digital landscape. Baidu PPC ads enhance your brand's visibility and allow you to achieve your business goals.

2. Pay only for clicks

One of the major perks of Baidu PPC is that you will get charged only when someone clicks your ad. It means you will pay only when someone reaches your website. Not just for looking at the ads only. If you choose the right keywords and target the right audience, there are great chances of improving your sales. No other form of advertising offers you these benefits.

3. Fast results

The impact of Baidu advertising can be seen immediately. Unlike Baidu SEO, you do not have to wait for months to get your website ranked or see a notable difference. It can increase your website traffic within no time. It meets your urgent needs and allows you sufficient time to implement SEO tactics. And especially for foreign businesses, Baidu SEO takes more time to show significant results because Baidu gives priority to the local websites. And when you are planning to launch the product in the Chinese market, you cannot wait for so long. No doubt, in the long run, Baidu SEO gives great returns, but for immediate exposure, Baidu PPC works better.

4. Great control over ads

Baidu advertising gives you the luxury to control the target audience of ads. You can easily choose who shall see your ads. You can choose the audience according to location, age, device, and language. You can also customize the location and time of ads. With the right keywords and showing ads at the right time, you can effectively promote your business, build brand recognition, and drive more traffic to the website.

5. Better analytics

Baidu PPC allows you to track your campaign performance. Baidu's advertising efforts are measurable and trackable. You can use the advanced tools to track the performance details such as clicks, impressions, conversions, and bounce rates. You can easily evaluate your efforts and results. This easy analytics provides you the ground to make a strategy and make the necessary changes to achieve your business goals in the given budget.

These are the key advantages of Baidu PPC. So, are you ready to invest in Baidu PPC?


Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in china. To know more, visit


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