Marcia Yudkin

The author of 11 books and five multimedia home-study courses, Marcia Yudkin has been selling information since 1981. Download a FREE recording of her answers to commonly asked questions about information marketing at http://www.yudkin.com/informationempire.htm .


Article Submissions

CategoryArticleReads
Business Avoid These Six Deal-Killing Mistakes When Approaching a Potential Joint Venture Partner | Posted on 2009-07-20 07:40:34 Like many highly visible marketing experts, I receive five or six joint venture proposals every week Most of these I know are a “no” within 10 seconds flat... Read more.. 199
Business Five Dangerous Myths About Naming Your Company, Business, Product or Service | Posted on 2009-07-23 17:21:18 I’m not sure why, but naming a new business or product trips up a lot of otherwise smart, level-headed entrepreneurs Here are five dangerous myths that can send your na... Read more.. 192
Marketing Six Types of New Business Names: Which One is Right For Your Product or Company? | Posted on 2010-01-26 16:38:40 Whether you’re trying to name a new company or rename an existing product, it’s far from easy to generate a name that sounds great, looks cool, means what you want it... Read more.. 165
Marketing Media-Friendly Online Newsrooms: Components and Best Practices | Posted on 2010-01-31 06:04:31 In a 2009 survey of thousands of journalists by TEKgroup International, 43% said it was difficult to find a company's newsroom, and more than half said it was hard to fin... Read more.. 141
Marketing Media Publicity Tips For Artists: Top 10 Ways For Artists to Get Into the News | Posted on 2010-02-04 11:43:27 If you’re uncomfortable tooting your own horn to the public, media coverage is a perfect alternative for you Understand that journalists, editors and producers need sto... Read more.. 131
Marketing Postcard Marketing Model #15: To Sell a Low-Priced Product, Influence Big Shots | Posted on 2011-12-05 13:54:51 Return-on-investment math often unnecessarily turns away marketers of low-priced products from using postcards as a promotional vehicle Yes, if the goal is to sell copies... Read more.. 16
Marketing Postcard Marketing Model #18: Increase Web Site Traffic | Posted on 2011-12-05 16:41:39 In the early years of the World Wide Web, simply announcing a new web site earned attention Postcards bearing a snapshot of the home page sent to a company’s list... Read more.. 21
Marketing Your Next Lesson in Marketing Psychology – Selling Through Consequences | Posted on 2011-12-05 16:51:36 Losing gobs of money, the hospital one mile from where I live is slated to close I’ve seen this in headlines for more than a month, but the news didn’t hit ... Read more.. 81
Marketing With Knowledge of Marketing Psychology, You Can Capture Attention and Sell | Posted on 2011-12-05 16:59:49 With ever shorter attention spans and today’s dizzying pace of change, it’s hard to imagine consumers stopping long enough to make a considered decision to ... Read more.. 95
Marketing Why Should Clients Hire YOU? Let Marketing Psychology Teach You About Customers’ Perception of Value | Posted on 2011-12-05 17:09:22 Attend marketing seminars for struggling business owners, and you won’t be able to walk ten steps without hearing the lament, "They just don’t get it" That ... Read more.. 68
Marketing Postcard Marketing Model #14: Bond With Customers | Posted on 2011-12-05 17:17:26 Imagine the difference between a company whose customers have so-so feelings about it and one whose customers wouldn’t dream of buying from anyone else Thatâ€... Read more.. 22
Marketing Deepen Your Mastery of Marketing Psychology by Discovering Customer Motivators and Reasons to Buy | Posted on 2011-12-05 17:27:23 In preparation for my latest web site makeover, I toured about a dozen competitors’ web sites, in search of ideas I could use or definitely wouldn’t want to... Read more.. 114
Marketing Today’s Lesson in Marketing Psychology: Appeal to Customers’ Hot Buttons | Posted on 2011-12-05 17:29:18 With marketing experience, you inevitably experience some promotions succeeding beyond your expectations while others klunk without much response at all How to understan... Read more.. 92
Marketing A Marketing Psychology Fundamental: Sell to Those Who Understand Your Value | Posted on 2011-12-05 17:40:45 What if there are zillions of companies out there that need your skills but don’t realize they need your skills This question came up recently with a woman who has... Read more.. 94
Marketing Know Your Audience - The Paramount Principle of Marketing Psychology | Posted on 2011-12-05 17:48:15 Understand who you are selling to and directly address their needs, assumptions and expectations This fundamental principle of marketing psychology sounds simplistic and... Read more.. 133
Marketing How to Profit From the Twists and Turns of Pricing Psychology | Posted on 2011-12-06 17:49:53 Prices are numbers, but how those numbers are selected, justified and displayed can have much more impact than bean counters would like to admit Pricing can increase or ... Read more.. 117
Marketing Use Marketing Psychology Wisely in Copywriting, Avoiding Treacherous Pitfalls | Posted on 2011-12-06 17:56:39 Marketing psychology is like a box of matches: Used wisely, it creates appealing warmth and brightness for a business, but it can also spark a reaction that blows up in o... Read more.. 107
Marketing Postcard Marketing Model #17: Spark Trade Booth Visits | Posted on 2011-12-06 18:25:36 When you consider the high expense and complicated logistics of travel, personnel, booth rental and decoration, just to be visible at an industry trade show, it’s ... Read more.. 21
Marketing Postcard Marketing Model #13: To Sell a High-Priced Item, Start a Multi-Step Marketing Sequence | Posted on 2011-12-06 18:41:00 Realistically, you’re not going to sell cars, houses, executive coaching or cruise vacations with a one-postcard campaign But when you are selling something that g... Read more.. 17
Marketing Understanding of the Reader is the Foundation of Copywriting Effectiveness | Posted on 2011-12-07 23:49:41 When words in a sales letter, publicity headline or other marketing piece must persuade, planning for the mindset of the reader is fundamental Today’s reader is s... Read more.. 102
Marketing Beware of Undercutting Your Promotional Pitch! Avoid These Seven Pitfalls of Copywriting | Posted on 2011-12-07 23:57:34 When it comes to copywriting, you must assume all readers are in the stance immortalized in Missouri’s unofficial state motto: Show me Overcome my skepticism... Read more.. 113
Marketing Copywriting Secrets: 7 Tips on Using Words to Earn Trust, Address Objections and Spur Desires | Posted on 2011-12-08 00:06:52 With ever-rising skepticism among consumers and business buyers, promoters have a steep mountain to climb when writing marketing copy In that challenging selling environm... Read more.. 127
Marketing To Wake People Up and Put Them in a Mood to Buy, Use Words Like the Most Masterful of Copywriters | Posted on 2011-12-08 00:15:29 With just 26 letters in the English alphabet, it sometimes seems impossible that language can meet all the selling challenges we set for it The magic of persuasion lies i... Read more.. 92
Marketing Copywriting Power: Learn the Secrets of Captivating, Fresh Marketing Messages | Posted on 2011-12-08 00:27:41 Whether online or out in the world, attempting to win over busy people with formulaic phrases and sentences is like trying to sell fruit by displaying painted wooden bana... Read more.. 124
Marketing Copywriting Can Help You Generate a Lead or a Sale Using Words in a Huge Variety of Situations | Posted on 2011-12-10 10:50:17 Most copywriting courses and books describe only how to persuade people in ads and sales letters Yet the scope of persuasive copy includes bios that may accompany project... Read more.. 103
Marketing But is it Really Proven to Work? Eight Research Studies Related to Copywriting | Posted on 2011-12-10 11:23:09 Hang out in any copywriting forum online, and you’ll soon encounter the refrain, “But what does testing show” Educated opinions have their place, but q... Read more.. 86
Marketing Postcard Marketing Model #19: Build a Reputation in an Industry | Posted on 2011-12-10 11:37:46 Let’s suppose that two years from now, you would like to be perceived as an expert within a certain industry Right now, however, you’re a nobody... Read more.. 34
Marketing Practical Copywriting: 12 Steps to Boost the Persuasive Power of Your Marketing Copy | Posted on 2011-12-10 11:45:41 Whether consumers or business buyers, people today are skeptical and tight with their discretionary money If customers have been slow to sign up for your paid offerings, ... Read more.. 104
Marketing Practical Copywriting: 10 Steps to Improve Your Marketing Copy Today and Tomorrow | Posted on 2011-12-10 11:56:51 Not satisfied with the response you’re getting from sales pages on your web site, email marketing blasts and other promotional copy Hiring a copywriter for a compl... Read more.. 111
Marketing Postcard Marketing: Recession Rescue Case Study | Posted on 2011-12-14 09:17:51 Someone asked me if postcards are a good marketing tool for a recession Yes, they are... Read more.. 108
Marketing Postcard Marketing Hands-Off Case Study #2 – Speakers Bureaus | Posted on 2011-12-14 09:29:10 Here's a postcard campaign that was profitable for me some years back To get more speaking engagements, I wanted to be represented by more speakers bureaus... Read more.. 19
Marketing Postcard Marketing Hands-Off Case Study #1 – Local Printer | Posted on 2011-12-14 09:29:44 Here's an incredibly simple system a smart local printing company uses month after month after month to get new customers into its shop to place an order Like all succes... Read more.. 42
Marketing Postcard Marketing Model #12: Generate Immediate Cash Flow With Special Offers | Posted on 2011-12-14 09:50:06 You’re having a slow week or a slow month Or you see a week or month looming that’s been slow in the past... Read more.. 100
Marketing Postcard Marketing Model #11: Generate Leads | Posted on 2011-12-14 10:29:29 Whether you sell leadership training or ping-pong tables, health care plans or lawn mower gizmos, you need a constant flow of potential customers – likely ones â... Read more.. 1498
Marketing Five Ways to Make Your Company Slogan Catchy or Your Tag Line Terrific | Posted on 2011-12-17 21:23:41 Whether you call it a company slogan, a tag line, a strapline, a logline, a branding statement, a positioning statement, a motto or a memory hook, this refers to a phrase... Read more.. 119
Business Crowdsourcing: 9 Hidden Disadvantages of Crowdsourcing as a Method of Generating a Great New Business Name | Posted on 2011-12-17 21:32:45 Want to get a spiffy new company name or product name fast, at low cost A lot of Internet-savvy people are looking into a method of finding new names called "crowdsourcin... Read more.. 94
Marketing Teleseminar Pricing: Two Highly Recommended Teleseminar Pricing Models | Posted on 2011-12-17 21:36:35 "Should I charge more for those who attend my live seminar than those who buy the recording" The answer depends on your primary purpose for presenting teleseminars... Read more.. 80
Marketing Teleseminar Versus Webinar? Determine Your Most Profitable Teaching Format | Posted on 2011-12-17 21:47:40 "Aren't teleseminars being superseded by webinars" This is a reasonable question... Read more.. 59
Marketing Postcard Marketing Model #22: Spark Repeat Business | Posted on 2011-12-17 22:07:19 Did you know that it costs five times as much to sell to a new customer as to sell something else to the same customer Although this fact is far from a marketing secret, ... Read more.. 21
Marketing Postcard Marketing Model #20: Get Important People to Take Your Call | Posted on 2011-12-18 09:58:23 Imagine how far you could go in your career personally or how far you could take your company if you could snap your fingers and get an audience with a Senator, a CEO, a ... Read more.. 28
Marketing Product Creation: How to Create a Product You Can Sell Easily Via SEO | Posted on 2011-12-18 10:03:28 Search engine optimization (SEO) is a powerful no-cost way to attract potential buyers to your home-study course or other product However, to get the best results with th... Read more.. 98
Marketing Your First Information Product: Choosing a Topic That Will Sell | Posted on 2011-12-18 10:14:24 The other day I asked about 100 people who had signed up for a session on developing infoproducts what was their biggest concern about creating their first information pr... Read more.. 97
Marketing The Three Biggest Mistakes First-Timers Make When Developing Information Products | Posted on 2011-12-18 10:20:48 “Is it really worth developing information products instead of spending that time and energy working for clients” I’m often asked this question, and t... Read more.. 102
Marketing Service Providers and Experts: 6 Ways You Profit by Creating Information Products | Posted on 2011-12-18 10:30:50 Here’s a question I received not long ago from someone whose income consists of writing and editing fees from clients: "Is it really worth all the time it takes to... Read more.. 97
Business Considering a Free Company Name Generator? Ten Great Naming Techniques They Overlook | Posted on 2011-12-18 23:07:39 Type “business name generator” into a search engine and you’ll discover a number of online tools that purport to help you come up with a catchy new com... Read more.. 344
Business Branding Solution: Creative Spelling Options May Help You Achieve a Trademarkable Company or Product Name | Posted on 2011-12-18 23:41:13 More and more business owners, entrepreneurs and corporate marketers get discouraged while trying to name a new venture Each great inspiration leads to disappointment bec... Read more.. 138
Business Use the Charm of Contrast For a Great Company Slogan or Advertising Tag Line | Posted on 2011-12-18 23:46:01 At the bottom of page 1 of my local small-town paper, the following headline for our hometown hospital caught my attention: Nationally Ranked Locally Loved... Read more.. 166
Business Personal Branding: Settle These Issues First Before Creating a Slogan, Moniker, Motto or Tag Line | Posted on 2011-12-18 23:57:34 Not long ago, I dissuaded one of my regular clients from working on a catchy new business name and tag line She expressed surprise, because thinking up appropriate compan... Read more.. 141
Marketing Six Things You Probably Do Not Know About Distributing Press Releases | Posted on 2011-12-19 17:23:23 In recent years, while helping clients distribute press releases on PRWeb, Ereleases, Emailwire, Officialwire and a few other paid press release distribution services (an... Read more.. 109
Marketing Should You Test Company Names Or Product Names on Google? | Posted on 2011-12-23 14:44:46 A few years back, the firm MarketingExperiments ran tests of product names and domain names using Google Adwords, with results that could very well impress company and pr... Read more.. 76
Marketing Article Marketing From the Customer's Perspective | Posted on 2012-05-01 14:41:57 Last week I went on an intensive search for articles to populate my new site for a vacation rental condo in Maui Since Maui is a very popular tourist destination, I assum... Read more.. 127
Marketing The INFP Marketing Profile – Intuitive/Feeling/Perceiving Introverts as Marketers | Posted on 2012-05-03 12:43:50 Most marketing experts prescribe “what works” as if the same techniques apply regardless of how you feel about them Unlike pills that can be swallowed with a ... Read more.. 1452
Travel Take a Bizcation! Four Ways to Enjoy a Tax-Deductible Business Vacation | Posted on 2012-06-15 02:19:58 If you're not sure you can afford a traditional vacation, and the idea of a "staycation" (staying close to home or at home) bores you, consider the "bizcation" - a combin... Read more.. 99
Marketing Business Lessons From Medical Renaming | Posted on 2012-06-18 16:46:12 Recently I read that a committee of seven medical professionals recommended changing the name of the ailment Chronic Fatigue Syndrome to ME/CFS, short for Myalgic Encepha... Read more.. 101
Marketing Branding From Your Back Pocket: Why Introverts Should Create an Exciting, Unique Business Identity | Posted on 2012-06-22 21:18:45 Recently on the entertaining and educational TV show “Shark Tank,” two young entrepreneurs pitching their portable audio speakers were making little headway w... Read more.. 111
Marketing Personal Branding For Introverts: It Keeps You Profitably in Your Comfort Zone! | Posted on 2012-06-22 21:22:39 Mention personal branding to someone who lives on the quiet side of life, and their first associations may be of flash, pretense and puffery That’s not how I look ... Read more.. 89
Writing Copywriting Tips: Prevent Reader Boredom With Fresh Angles For Repeat Email Promotions | Posted on 2012-06-22 21:27:44 When you have an upcoming event you hope people sign up to attend, you can’t just keep sending the same promotion twice or three times a week for a month Ditto whe... Read more.. 127
Writing 25 Ways to Make Your Marketing Copy Bolder and More Intriguing | Posted on 2012-06-22 21:34:39 Clients have asked me for help because they feel stuck in a rut when it comes to getting the attention of their audience Many feel they know only a limited number of tech... Read more.. 120
Marketing The Introvert’s Guide to Marketing With Video | Posted on 2012-06-22 21:44:22 The other day while watching a training video created by another marketer, I missed the whole beginning of the program The guy stood facing the camera, lecturing in a fri... Read more.. 108
Marketing Solopreneurs: Avoid These Ten Personal Branding Mistakes | Posted on 2012-06-23 20:04:36 Be bold Grab attention... Read more.. 99
Marketing Think Up Names and Grow Rich: Business Naming Lessons From Napoleon Hill | Posted on 2012-07-01 04:17:03 Many years ago, pioneering self-help author Napoleon Hill was struggling to name his forthcoming book It was all set to go except that both he and the publisher were not ... Read more.. 101
Marketing Creative Branding Techniques For Introverts | Posted on 2012-07-02 09:42:45 Introverts are people who live on the quiet side of life, who would rather sit at home and draw or read than go to a party They’re not the ones who readily schmooz... Read more.. 90
Marketing Appreciate the Aura of a Voice: Lessons From Napoleon Hill About the Potential of Teleseminars | Posted on 2012-07-02 09:50:11 Keeping me company on my long walks this week is a set of CDs by pioneering self-help author Napoleon Hill called "Your Right to Be Rich" Unlike other audio recordings o... Read more.. 186
Marketing Become More Believable and Trustworthy: Avoid These 6 Credibility Killers in Your Copywriting | Posted on 2012-07-03 12:10:54 When it comes to hiring you with their hard-earned cash, many people behave like the proverbial Missourians: hands folded across their chests, they demand “Show me... Read more.. 85
Marketing Become More Believable and Trustworthy: 12 Credibility Builders to Use in Copywriting | Posted on 2012-07-03 12:23:21 When people discover your offerings for the first time, they consciously or unconsciously go through a process of wondering whether or not to believe that you will delive... Read more.. 124
Marketing Proofread to Perfection: Typo Prevention Tactics For Copywriters | Posted on 2012-07-03 23:04:49 It once happened to me: the word "pubic" in my book where it should clearly have been "public" And in an expensive mailing, I once caught my fax number where my phone num... Read more.. 94
Marketing Copywriting Tips: Eight Techniques For Tantalizing | Posted on 2012-07-04 12:04:06 Ever seen someone’s eyes go wide after a glimpse of an important piece of paper that’s then snatched back and held out of reach This can prompt frantic lun... Read more.. 225
Marketing From Live Teleseminar to Recorded Lead Generator: Avoid These Common Mistakes | Posted on 2012-07-07 23:10:40 The other day I landed on the web site of a marketer who runs special programs that overlap with but don’t duplicate those that I run So to learn more about her ap... Read more.. 115
Marketing Frustrated Because You Keep Getting the Wrong Clients? Five Possible Causes | Posted on 2012-07-10 03:22:41 Once upon a time there was a shopkeeper who sold bicycles However, everyone who stepped into the store or called on the phone was looking for kayaks... Read more.. 327
Marketing Selecting a New Company Name: Can it Pass These Three Telephone Tests? | Posted on 2012-07-11 09:59:42 The other day I listened to a lament from an executive coach for women who had misnamed her business (I’ve disguised her story here slightly, but the problems are ... Read more.. 77
Marketing Introverts and Product Development: A Match Made in Heaven | Posted on 2012-07-11 15:36:25 According to both my own surveys and published research, introverts by and large excel at listening, cherish creativity and feel comfortable planning We are good at work... Read more.. 98
Marketing Product Staying Power: Four Ingredients That Make Your Information Product Timeless | Posted on 2012-07-11 15:44:52 Recently I listened raptly to a 9-CD course on the principles of personal success recorded by Napoleon Hill in the 1950s The content was as relevant to me as any more re... Read more.. 89
Marketing Beware the Pitfalls of a Company Naming Contest | Posted on 2012-07-13 16:55:21 Need a new company name or new product name quickly on a small or non-existent budget Many business owners and non-profits believe the hands-down answer to that dilemma ... Read more.. 101
Marketing Overcome Brainstorming Blocks When Trying to Think Up a New Business Name | Posted on 2012-07-13 17:01:32 "Help We’re stuck... Read more.. 135
Marketing To Select a Great Name For Your Product, Avoid Outlandish Pronunciation | Posted on 2012-07-14 08:29:35 In a health magazine to which I subscribe, a full page ad showing a woman in hat, sweater and mittens stopped me cold “Find relief this cold and flu season... Read more.. 122
Business Selecting the Best Name For Your Business: How to Research Word Connotations | Posted on 2012-07-14 15:15:00 Suppose you’re not sure whether a word or phrase you want to use in a name or tag line is appealing or distasteful I was thinking about this dilemma the other day... Read more.. 132
Business For More Successful Word Play, Name Your Business For Both the Eye and the Ear | Posted on 2012-07-14 15:32:40 Around the lake from where I live, someone painted the name of their cottage on a rock by their driveway: Happy Ours The first few times I saw it while walking by, I coul... Read more.. 144
Business New Company Naming Trap: Be Mindful of Font Issues For Internet Era Business Names | Posted on 2012-07-14 15:45:13 One week in my Marketing Minute newsletter I mentioned the company name “The Muse Is In” in the format of its domain name, TheMuseIsIncom... Read more.. 130
Business Renaming For Nonprofits and Community Organizations: Who Has a Stake in Your Name? | Posted on 2012-07-15 01:33:49 Look up “name change” in news archives, and two types of stories dominate First, you’ll find thinly disguised press releases announcing the renaming of... Read more.. 309
Marketing Easy, Fast Product Development: Five Types of Q&A Products | Posted on 2012-07-16 01:43:30 When coaches, consultants, freelance writers, designers and experts contemplate the prospect of developing a product line, they imagine something equivalent in effort to ... Read more.. 105
Marketing What is No-Hype Copywriting? A Guide to Excellence Without Excess | Posted on 2012-07-17 07:50:41 Whether you’re a business owner or nonprofit head who wants to promote your offerings with dignity or a copywriter troubled by the prevalence of exaggerated, over-... Read more.. 70
Marketing Why is Company Naming or Product Naming So Darned Hard? Four Common Creativity Barriers and Solutions | Posted on 2012-07-18 19:36:17 I run a naming company, and more than 80 percent of the time, clients come to us after they have tried to name their company and don’t like what they have come up ... Read more.. 66
Marketing Small Business Branding For Introverts: Get Known on Your Terms | Posted on 2012-07-19 19:55:16 Is your small business mainly you and perhaps a couple of employees And are you the type of person who would rather stay home with a book than schmooze at a party... Read more.. 118
Marketing The Introvert Marketer’s Get-Business-by-Being-Me Plan of Action | Posted on 2012-07-24 02:52:09 So you’re an introvert and tired of pretending to be Chatty Cathy or Talkative Tim You can reach business success by being yourself if you follow these crucial ma... Read more.. 146
Marketing Introverted Business Owners: How to Work Smoothly With Extroverted Clients | Posted on 2012-07-24 02:39:18 Taking a long look back, I'm pretty sure that 60-75% of my clients are introverts I generally have an easier time dealing with people who share my preferences for careful... Read more.. 107
Marketing Why Introverts Do Not Need a Personality Transplant to Successfully Market Their Business | Posted on 2012-07-24 02:45:30 America’s business culture is not so friendly to introverts People expect you to smooth the way to a deal with small talk, marketing experts warn that you canâ... Read more.. 113
Marketing Introverted Business Owners: Don’t Believe These Myths About Introverts’ Marketing Abilities | Posted on 2012-07-24 02:59:45 An introvert is someone who needs to recharge their energy alone rather than with other people An extrovert is someone who gains energy being with other people and loses... Read more.. 351
Marketing Marketing Planning For Introverts | Posted on 2012-07-24 20:42:24 So you’re in business, and you’ve realized you’re constitutionally one of The Quiet Ones – someone who would rather garden, read or run alone ... Read more.. 121
Marketing Marketing For Introverts: Promotional Copy Options That Set Up Appealingly Accurate Expectations | Posted on 2012-07-24 20:46:01 If you’ve decided it’s time to make your peace with being an introvert, then here are some very powerful ways to drop the pretense of being an average Ameri... Read more.. 111
Marketing The Four Top Introvert Marketing Strengths, as Rated by Introverts Themselves and the Public | Posted on 2012-07-28 13:46:27 To many people, the concepts “introvert” and “marketing” seem as incompatible a combination as oil and water After all, marketing has to do with ... Read more.. 119
Marketing What is Introvert-Friendly Learning? Reflections For Coaches, Conference Organizers and Seminar Leaders | Posted on 2012-08-06 07:09:27 Recently on the ABC TV show “Shark Tank,” on which entrepreneurs pitch their businesses to a panel of multi-million-dollar investors, there was a scene of gra... Read more.. 92
Self Help Introverts: How and Why You Can Uncover Your Hidden Talents | Posted on 2012-08-07 19:39:07 In 1928, a Russian newspaper editor reprimanded a new reporter who had been sitting through morning meetings of the editorial staff without taking any notes After listen... Read more.. 128
Marketing Auditory, Visual, Kinesthetic: Get Feedback on Business Name Options From Multiple Perspectives | Posted on 2012-08-08 01:12:44 After my most recent naming seminar, one participant said he enjoyed being shown the role of sound in names "I came away thinking of words a little differently," he said... Read more.. 99
Marketing Power-Packed Word Blends: How to Evaluate Portmanteau Names For Companies or Products | Posted on 2012-08-09 01:00:43 “Why snackrifice” This headline appears on the back of a box of Triscuits (textured wheat crackers)... Read more.. 108
Marketing The Rhythm of a Winning Tag Line or Slogan | Posted on 2012-08-09 15:26:03 If you’re planning on using your company slogan as a musical jingle, you know it needs catchy rhythm However, if you have no plans to advertise on radio or TV, yo... Read more.. 107
Marketing The Mind Music of Meter: Creating Catchier Tag Lines and Slogans | Posted on 2012-08-10 07:53:34 Ever look at a company’s tag line and wish it were punchier or perkier I sure have... Read more.. 110
Marketing Personal Branding, Authenticity and Truth For Introverts | Posted on 2012-08-15 19:36:33 Not far from my home in rural Western Massachusetts, you can enjoy brunch on weekends at a farmhouse cafe constructed of straw bales On one wall, Strawbale Cafe sports wh... Read more.. 91
Marketing Information Product Development: Four Types of Home Study Courses | Posted on 2012-08-19 15:43:36 When you teach a class live, students are gathered together either in a physical classroom or a virtual one, and a teacher lectures or leads the students in a discussion ... Read more.. 114
Writing How to Create Bolder, Jazzier, More Intriguing Email Subject Lines | Posted on 2012-09-08 20:55:13 Many of my b-to-b clients feel stuck in the mud when it comes to gaining the attention of as many as possible of the subscribers on their email list They use the same ve... Read more.. 494
Writing The Six Essential Ingredients of a B-to-B Copywriter’s Web Site | Posted on 2012-09-12 12:09:27 When you set up shop as a business-to-business copywriter, you can get started through referrals, word-of-mouth recommendations and face-to-face meetings with potential c... Read more.. 359
Writing B-to-B Copywriting: How it Differs From Copywriting For Internet Marketers | Posted on 2012-09-12 12:19:11 If you study most of the copywriting courses promoted online, you’ll get the impression that what works – and what copywriting clients want – is weir... Read more.. 127
Writing The Four Best Ways to Launch Your B-to-B Copywriting Business | Posted on 2012-09-12 12:26:42 B-to-b means business-to-business – selling specifically to businesses rather than to individuals or the general public If you’re writing copy for b-to-b c... Read more.. 134
Marketing Great Tag Lines Don’t Get Misquoted | Posted on 2012-09-17 19:30:18 “Elementary, my dear Watson” - Sherlock Holmes “Discretion is the better part of valor... Read more.. 140
Writing From Word Manuscript to Kindle Ebook in Three Easy Steps | Posted on 2012-09-29 11:21:01 If you’ve self-published a short report that you’re selling in PDF format, consider converting it to Kindle format and selling it in Amazon’s digital... Read more.. 140
Marketing Two Public Speaking Models For Marketers – Educating Vs. Selling From the Stage | Posted on 2012-10-04 21:50:26 You may have heard that speaking – on stage, in teleseminars, via webinars – is a terrific way to build your list and get those in your target market excite... Read more.. 112
Marketing Online Presentation Tips: Six Keys to Dynamic Webinars or Webcasts | Posted on 2012-10-05 06:12:52 A webinar is a seminar that people listen to and watch on the web, via their computer, while a teleseminar involves listening only, via the telephone or computer A webin... Read more.. 121
Writing Lessons From Napoleon Hill For a Million-Dollar Book Title | Posted on 2012-10-18 20:36:47 Long ago, pioneering self-help author Napoleon Hill was struggling to name his forthcoming book Neither he nor the publisher were satisfied with their tentative title, T... Read more.. 138
Writing Eight Criteria to Consider When Working on Your Book Title | Posted on 2012-10-18 20:40:43 It’s a huge and common mistake to fiddle around with possible book titles and expect a bolt of lightning to hit when you finally spot “the one” Often ... Read more.. 143
Marketing Publicity Tips: Concoct Tasty Sound Bites to Become Quotable and Quoted | Posted on 2012-10-19 00:23:18 When you’re being interviewed, whether that’s on camera, on the phone or in person, sound bites make the difference between getting quoted in the news story... Read more.. 130
Writing How to Find an Endless Supply of Best-selling Ideas For Your Nonfiction Book Title | Posted on 2012-10-19 10:19:07 Feel stumped when it’s time to create your book title There’s no need to stare helplessly at a blank page or blank screen... Read more.. 133
Marketing Biblical Business Names: Company and Product Names Inspired by the Bible | Posted on 2012-10-24 11:58:23 Not long ago novelist Marilynne Robinson published an article in the New York Times about Biblical references in literature, which got me thinking about Bible-inspired co... Read more.. 132
Business Passive Income Streams: Are There Truly Lazy Ways to Online Income? | Posted on 2012-11-03 19:05:41 Someone asked me what kinds of online businesses I’d recommend for someone who wanted to do any necessary work up front, then sit back and enjoy passive income for... Read more.. 338
Marketing How to Choose a Niche For Your Information Marketing Business | Posted on 2012-11-08 14:11:13 You’d like to start an information marketing business that brings you sales while you sleep But you’re wavering between doing so in Niche A, where you work... Read more.. 125
Career Employee to Entrepreneur: Replacing Your Salary With Infomarketing Income Within Six Months | Posted on 2012-11-08 14:22:30 What if you have no following, no fans, no list but want to create an information marketing business that supports you so you can retire or quit your job And suppose you... Read more.. 131
Marketing Marketing Copy With Conscience: How to Write a Winning Sales Page, Ethically | Posted on 2012-11-10 11:04:00 You’ve finally completed your product, and now it’s time to sell it But let’s say you arrive at the copywriting task with a host of concerns about h... Read more.. 141
Business Selling Lots of Infoproducts? Five Models For Organizing Your Roster of Information Products | Posted on 2012-11-14 06:21:09 Most of the information entrepreneurs I’ve coached have either created no information products yet or just one, two or three of them At that stage, they’re... Read more.. 333
Marketing Teleseminar Marketing: 10 Ways to Run Profitable Teleseminars Without Your Own List | Posted on 2012-11-16 08:29:45 “I’ve contacted several teleseminar experts,” someone wrote me to ask, “and they all said it would be difficult to run teleseminars if you donâ... Read more.. 88
Marketing In Names, Tag Lines and Company Personas, Why Bold Branding Wins | Posted on 2012-11-20 03:18:23 Yesterday I read an article about initiatives on the part of some airlines to facilitate passengers sitting next to someone they'd find interesting, while other airlines ... Read more.. 151
Marketing Copywriting Challenge: How to Build Your Credibility as a Self-made Expert | Posted on 2012-11-26 14:54:29 Some people achieve the status of expert through degrees, licenses, prestigious job appointments or awards A few people without those advantages have the mantle of exper... Read more.. 140
Writing Can You Learn Copywriting From Books, or Do You Need a Copywriting Coach or Mentor? | Posted on 2012-12-03 14:06:30 Unlike doctors, lawyers, accountants and cosmetologists, most successful copywriters did not learn their profession from formal classes in school Indeed, since thereâ... Read more.. 388
Marketing Why Introverts Hate Hype | Posted on 2012-12-08 00:40:42 Almost always when I am talking to someone who wrinkles their nose at online sales pages with outlandish, bold red headlines and breathless paragraphs of hot air, I later... Read more.. 81
Writing Bullets With Bite: Master Copywriting’s Second Most Powerful Tool | Posted on 2012-12-09 04:35:55 Whether you're preparing a sales letter, a space ad or a Web page, if you're hoping to incite the passion to buy, spend ample time crafting energetic bullet points These... Read more.. 429
Internet The Money is in the List: 16 Ways to Build a List From Scratch | Posted on 2012-12-09 06:12:08 You’ve started a new business or you have an existing one that you would like to be selling products to regularly Either way, let’s suppose you have no cus... Read more.. 112
Writing Why All Copywriters Can and Should Develop Information Products | Posted on 2012-12-09 09:19:11 If you earn good money as a successful copywriter, should you bother to carve out time from working for clients to create your own information products for sale I say ye... Read more.. 196
Marketing The Top Two Mistakes of First-Time Information Product Developers | Posted on 2012-12-09 09:19:39 So you’re ready to pursue passive income, the type of money that comes in while you are sleeping, working on other things or out having fun I applaud your initiat... Read more.. 164
Writing Five Myths About Writing That Can Destroy Your Productivity (and Sanity) | Posted on 2012-12-09 11:15:24 Gustave Flaubert, author of Madame Bovary, once wrote a letter to a friend describing the progress he had made on a particular chapter that day “In the morning I p... Read more.. 190
Marketing How Information Products Help Your Customers | Posted on 2012-12-09 18:58:20 By not having an information product to sell, are you letting down your followers A few weeks ago, I read an article about money management in a business journal that ma... Read more.. 100
Marketing Five Group Coaching Models That Leverage Your Time | Posted on 2012-12-09 22:22:09 If you’re a coach, consultant or professional service provider, sooner or later you’re going to run smack against the logistical barrier that you can serve ... Read more.. 124
Writing Copywriting Challenge: Smart Ways to Tout an Innovative Product | Posted on 2012-12-10 09:14:43 A client asked me, “How do I describe something people aren’t looking for, because they don’t know that it exists It’s different from every ot... Read more.. 196
Business Management Sparking Demand: Seven Ways to Perk Up a Dull Offer | Posted on 2012-12-14 04:03:59 So you launched your product with a lot of fanfare and hardly anyone bought If you’re convinced the product fulfills a marketplace need and your description of it ... Read more.. 105
Marketing Self-Promotion Tools: Three Types of Sound Bites For Business Owners | Posted on 2012-12-14 08:02:55 A sound bite is a word morsel, a phrase that offers pleasure and surprise as it expands in the listener’s ear or the reader’s mind To help promote your bus... Read more.. 103
Writing Eleven Unusual Cures For Writer’s Block That Actually Worked | Posted on 2012-12-14 11:32:44 Chewing a pencil Flipping channels aimlessly on TV... Read more.. 435
Marketing Hate Conventional Marketing? The Shy Person’s Guide to Successful One-on-One Marketing | Posted on 2012-12-14 11:56:53 Marketing is a numbers game, some people claim In this way of thinking, you put disembodied messages out into the world... Read more.. 323
Marketing Introvert Marketing: Lessons From Diana Nyad on How to Sell Selflessly | Posted on 2012-12-14 15:38:15 In August 2012, a news report inspired me to find out more about long-distance swimming star Diana Nyad's attempt to swim 103 miles from Cuba to Key West without a shark ... Read more.. 114
Jobs Got Expertise? Get a Hollywood Gig as a Technical Screen Consultant | Posted on 2012-12-14 18:38:26 Lights Camera... Read more.. 465
Marketing Mind Your Marketing: No Matter What Your Specialization or Niche, Show Why You Care | Posted on 2012-12-15 12:57:06 One September, if you counted all the number of political signs all around my neighborhood, you would have concluded that the hot upcoming election was not a race for the... Read more.. 103
Computers And Technology Kindle Ebook Cover Tips: Avoid Five Common Blunders That Turn Off Buyers | Posted on 2012-12-16 05:46:29 In a 2010 survey of avid fiction readers by The Book Smugglers, 79 percent said that cover design plays a decisive role in whether or not they purchase a particular book ... Read more.. 124
Marketing Teleseminar Marketing Funnel #2: Free Telesummit to Paid Class With Upsell to Private Coaching | Posted on 2012-12-16 22:53:25 If you have a keen following for your blog, newsletter, tweets or forum posts, here’s a way to channel that following into lucrative teaching and coaching services... Read more.. 37
Marketing Teleseminar Marketing Funnel #1: Free Q&A Teleseminar to Paid Class | Posted on 2012-12-16 22:55:39 If you can speak well over the telephone, you can use teleseminars (topical, prearranged conference calls) to give people interested in your topic a sample of what you kn... Read more.. 37
Computers And Technology Kindle Publishers and Self-Published Authors: Don’t Overlook the Profits in Audiobooks! | Posted on 2012-12-17 08:37:19 With the recent explosion in self-publishing, both in paperback and for Kindle and other ebook reading devices, one important content delivery medium rarely gets mentione... Read more.. 352
Writing Self-Publishing: How I Finance My Publication Expenses (And Then Some) Up Front | Posted on 2012-12-21 05:57:55 Self-publishing used to be expensive and risky To get the cost per copy to a viable level, one had to order thousands of copies of books at a time... Read more.. 217
Writing Kindle Publishing: How to Promote Your Ebook by Public Speaking | Posted on 2012-12-29 04:18:27 Traditionally, authors releasing a new book would go on a “book tour,” which involved scheduling signings, talks, speeches and media interviews all around the... Read more.. 193
Writing Self-Publishing: Why Voting is a Poor Strategy For Deciding on a Book Title or Ebook Title | Posted on 2013-02-13 16:05:38 Recently I watched an author conduct a survey to help him decide which title of four he had thought up to use for a Kindle ebook he had written I’m sure he thought... Read more.. 224
Marketing High-End Coaching: Six Essential Ingredients For a Program That Sells | Posted on 2013-07-15 12:58:25 More expensive than a home-study course, more intensive than group coaching and more powerful in creating results for the client and profits for you: That’s the hi... Read more.. 132
Marketing Who Hates Hype – And Should You Care? | Posted on 2013-08-06 07:55:51 For more than a decade, I’ve had a listening post up on this topic, observing wailing and head-scratching on both sides On the one hand, many marketers model and a... Read more.. 6054
Marketing Writing Your Services Page: How to Reel in Clients Who Are Not Yet Committed | Posted on 2013-08-22 04:07:22 When someone arrives at the Services page of your website, they probably already read your home page, then clicked on the Services link to know more They may or may not h... Read more.. 116

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